Saturday, October 27, 2007

New!

There is a part of me that wishes I didn't have to write this and there is a part of me that can't help but write this. As creative folks we are driven to create something 'new'. That's our mantra. New! Fresh! Groundbreaking! Is there really anything fresh enough to warrant any attention from anyone? Who knows?

As I sit in a San Francisco coffee shop, amidst the clouding chatter of two Dutch ladies, a few college kids and a man conducting a flower shop business, I came to realize something. I want to create things that last. I no longer yearn for 'new'. 'New' unfortunately gets old and when things get old the world forgets them. This online space we created was 'new'. It got old - in fact, it took a mere three weeks for it to lose its luster. This is one of those light bulb moments that mean so much when you think of them, but if you fail to follow through - they never last.

Things that last transcend time. Great music lasts. Great books last. Great paintings last. How can we create things that last? For one, anything that lasts outlasts a trend. Lasting things influence the world. Lasting things touch people and people in turn keep it lasting.

Lets create things that last and let's start now.

3 comments:

Phillip Cho said...

beautiful~!

Phillip Cho said...

maybe you should break it down for undoboy. :)

undoboy said...

i think i have been fucking advertising too long. So i am kinda lost. but this post bring me back to where we start.